How Social Media Managers Can Go On Vacation?
As a busy social media manager, you're probably used to putting in long hours, which is why taking a break to reset every once in a while is crucial. A summer vacation can help lower your stress levels, recharge your brain, and boost your creativity. But since you've put so much effort into growing and managing your social media accounts, you'll want to make sure they don't lose momentum just because you're busy having mimosas for breakfast at the swim-up bar.
Luckily, there are quick and easy ways you can prepare to partially check out, and ensure you maintain your share of voice and keep your communities engaged throughout your well-deserved summer down time.
Prepare and schedule content
Before you leave, try to pull together a volume of content comparable to your normal publishing volume—you don't want to let down followers who are still stuck at their desks. Since you won't be available to publish time-sensitive posts or reply to real-time events, consider a mix of evergreen posts and curated content.
Although we recommend using a social content calendar on a regular basis, creating one for the posts that will be published while you're away is especially important. Knowing that you've got relevant content going out at regular intervals should help ease the separation anxiety of unplugging yourself from your social media accounts for a while.
Once you've developed your content calendar, you can then schedule these posts across your social networks through your third party software's dashboard. If you're going to be away for an extended period of time, third party software's bulk scheduler allows you to schedule up to 350 messages at one time.
Despite how hard you try to unplug completely, the reality is that you may need to step in and manage your social accounts at some point while you're gone. Check in on your communities and—if need be—easily view, edit, or delete any of your scheduled messages before they're published using the third party software's mobile app.
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Stephan Gargamel
18 Februar, 2014 at 9:43 pm
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