As social media, SMS text messaging, and mobile web platforms have grown, businesses have been covering with articles claiming that email marketing would soon be dead. None of that came from us, however, because we know the truth: email is the primary communications vehicle still used by 9 out of 10 companies to keep in touch with existing customers and nurture new customers through the sales pipeline.
A single email blast may not be as effective today as it was five years ago, but when that email blast is combined with an effective mobile and social media marketing strategy, a great landing page, and an ongoing email campaign for follow-up, it's the single most effective way to deliver results. Managing your email marketing effort means effective planning, template design (don't forget great mobile display!), copywriting, list management, and conversion strategies – and it can be a rather esoteric field.
That's why the email marketing services group at The Marketing Zen Group is so popular with our customers. We've recruited the geeks who understand the nuances of email marketing, and we've developed a proven methodology to help you get better results for your next email campaign or email blast.
Our email marketing services team will start by taking a look at your existing email strategy. Then we'll work with you to develop a plan to integrate email marketing into your overall marketing strategy, so that social media, content marketing, PR, advertising, and SEO all work seamlessly with your email campaigns to make each one more effective.
Did you know, for instance, that the unsubscribe rates on an email campaign goes way down when you engage your audience via social media before an email blast? That's just one of the useful and practical techniques that the email marketing team at Idea Infotainment can bring to your business to business (B2B) or business to consumer (B2C) marketing.
E-newsletters remain one of the most effective communications tools, but designing it and then coding it correctly to work with your email services provider (ESP) can be a challenge without help from the experienced designers and coders on our email marketing services team. We can help you with the other challenges you'll run into as your email marketing effort takes shape, too, from capturing and distributing leads to tracking and reporting results. We don't have an email product to sell – we're platform agnostic – so you can get help with any of the major ESP platforms out there.
The biggest benefit our clients tell us they get from working with us on their email marketing, however, is the bottom-line improvement they see when email becomes part of an integrated online marketing effort. Let's talk about your email plans today – what's working for you, and what's not working? From that, we can create a plan of action that will remind you why email remains the successful company's favorite marketing tool 40 years after it was first developed!